bada market share soars

Full year stats by Canalys finally show bada making the charts at 5th place

2011 was a very successful year for the bada platform. Not only did we see great improvements to the platform itself, we welcomed the introduction of new smartphones to the Wave range of phones and we watched the platform market share grow extensively. In 2011, bada achieved the second highest growth (183.1%) in the share of smartphone shipments!

What do the stats show us:

These stats reveal that bada is the largest smartphone platform that has not yet shipped to the US. This is a great achievement as the US market contributes a lot to the market share of the other platforms and also helps to spread their influence globally. bada has managed to achieve a 2.7% share of smartphone shipments while it ships to only a select few countries globally. With some countries only having received the Wave I and II devices with bada along with hundreds of Android phones from different manufacturers, this shipment share is truly an achievement to celebrate. Imagine if bada is introduced to the US, Canada and all of Africa through the Wave 3!

Windows Phone which ships globally (including the US and Canada) saw a dramatic decrease in market share in 2011, despite Nokia’s attempts to introduce it to a wider range of users. In 2008, Microsoft enjoyed a 13.6% share of the smartphone market with is Windows Mobile platform. That share dropped to just 1.4% in 2011.

It is important to note such comparisons because these comparisons are what influence app developers who opt for platforms with larger market shares to sell their apps. bada’s growth will surely attract many developers to the platform, (a fact that has already shown to be true).

So what do you expect from bada this year? A wave 4? bada 2.2? Share your thoughts with us.


bada 2.0 apps become available for the Wave I and II

Your Samsung Wave just got more AWESOME! bada 2.0 apps are beginning to arrive in the Samsung Apps store for older devices.

Until now, people using bada 2.0 on the Wave I and II have had to find alternate means to download and install new bada 2.0 apps on their devices. However, last week, Samsung Mobile started to officially roll out bada 2.0 across Europe, which meant that they would have to officially introduce bada 2.0 apps to the Wave I and II as well.

Some of the really great apps available for bada 2.0:

  • Asphalt 6 HD
  • Angry Birds
  • Taptu
  • Foursquare (coming really soon)
  • Voice alert languages
  • bada 2.0 flash themes
  • and many more…

Some countries are still waiting to receive the update, but that hasn’t stopped the introduction of bada 2.0 apps to the local Samsung Apps stores.

UPDATE FOR SOUTH AFRICAN bada USERS: In this week, Samsung Mobile South Africa announced in a Facebook comment that bada 2.0 “is currently in testing with the network operators here in South Africa and will be released soon thereafter”.

The SDK for bada 2.0 was released last year and ever since, the development of bada 2.0 apps has risen steadily. With bada 2.0 apps making their way to the store, we’ll see a significant growth in the number of apps available in the Samsung Apps store for bada. Big-name apps are also making their way to the platform. We’ve seen Angry Birds, ChatOn, Taptu and others and we’ve heard about official Foursquare, TomTom and others. This growth will surely invite more bada users and consequently more developers to the platform.

Have you updated your device to bada 2.0 via Kies recently? Tell us about the experience and what you think of the updated platform.

bada 2.0 available via Kies in EU countries

Samsung has begun rolling out official bada 2.0 firmware for the Wave I in some European countries.

Wave I users in Europe would have been delighted when they connected their devices via Kies this week; as they would’ve been prompted with a bada update for their device.

bada 2.0 has been highly anticipated by Wave users, but for many across the globe, in places like Africa, the wait is not over. Last year Samsung chose not to deliver bada 1.2 via Kies in some countries like South Africa. Wave users had to take their devices to a Samsung centre to receive the update. This year, Samsung Mobile South Africa assured users via Facebook that the update to bada 2.0 will be made available via Kies, but we’re still waiting to see the realisation of that statement.

If you’re a developer and are keen on getting custom firmware based on this latest release of bada, see the blog for details.

Wave Y La’Fleur launches in Ukraine

A special edition Wave Y aimed at the female market has been launched in Ukraine at just $165!

Wave Y La'FleurIn the past, Samsung brought us special editions of their devices that targeted the famle market. Now, this stylish La’Fleur design is available with a bada smartphone!

The Samsung Wave Y S5380 (La’Fleur ed) is an entry level device, featuring the powerful bada 2.0 platform. Sporting a custom theme to enhance the beauty of the phone’s exterior, this device is a must-have for the fashion-conscious!

The La’Fleur features a stylish pink rear cover with a floral motif and a sleek black-bordered front with a pink floral motif and the La’Fleur insignia below the screen. Don’t mistake this entry-level device for one lacking in power and smartphone features. At just $165, you’re getting a 3.2-inch HVGA display, Wi-Fi, GPS, TouchWiz 4.0, Bluetooth 3.0, NFC, HSDPA, 832 MHz processor, and a 2GB memory card pre-installed. The phone also has a 2MP rear camera.

For now, the La’Fleur Wave Y is available in Ukraine. Unfortunately there’s no indication as to whether it will be shipped globally just yet.

Watch this space as we bring you updated info as it arrives!


Source: gsmarena

bada 2.0 to get a personal assistant app to rival Siri?

Sources reveal a personal assistant app being developed for the bada platform that may prove a worthy competitor to Apple’s Siri.

Remember Viki, the AI robot from the film iRobot? How would you like Viki as your personal assistant?

Viki is currently being developed for bada 2.0. The app sports an animated “robot” assistant that answers direct questions and accepts commands. Possible questions that a user can ask Viki range from general ones like, “What is the meaning of life?” to more complex ones like, “What is 7698 + 436 +865?”. Apart from that Viki can take care of most of your personal scheduling needs from setting alarms, reminders, tasks, creating calls, sending texts and emails. Viki can also search the internet using Google.

Itseems to be offered in English (US and UK) for now, but there’s no information on whether it will support additional languages in the future. Current bada 2.0 firmware ships with Vlingo as a default voice recognition feature, but Vlingo is limited to performing a few tasks with limited commands. Viki, however is more interactive in that it provides a spoken response to commands and questions.

Is this why Samsung is holding back on  releasing bada 2.0?

Samsung was supposed to have rolled out bada 2.0 updates during Q4 of 2011, but eventually disappointed consumers by revealing that updates may only be available by as late as June 2012! The Korean company also delayed its shipment of the Wave 3 globally. Only a few countries to date have been lucky enough to welcome the device on their shores. Consumers are also concerned that the Samsung Apps store for the Wave I and Wave II have received very few additions in recent months. Perhaps Samsung does not want to be hasty in launching the updated bada 2.0 platform and the new Wave device because it is still busy polishing up great additions to the platform like Viki. After-all, when bada 2.0 goes global along with the Wave 3, Samsung will be sending out this awesome device with its well polished flagship platform that features Touchwiz 4.0, TomTom Navigation, Vlingo, Viki, Ch@tOn, Angry Birds, etc. The Wave 3 also shows off some amazing hardware from its stunning metallic body to the 4″ Super AMOLED display and its powerful 1.4GHz processor.  Surely this will create a stir in the smartphone market and will assist in reducing Samsung’s dependence on Google’s Android platform, (also another possible reason why Samsung is developing Viki to run on bada and not its Android devices). We also recently learnt that Samsung is a member of the Tizen Association, but it will not scrap bada for Tizen.

I don’t know about you, but the image of a Wave 3 (or perhaps its successor) by the end of 2012, featuring full bada 2.2 with Samsung’s own version of Siri, makes me feel all fuzzy inside! Watch this space as we bring you the latest updates and exclusive bada news!

More Screenshots

bada – Tizen merger: still no firm decision

Samsung have been quick to counter the statements made that it IS merging bada with Tizen; by saying that the move is still under careful consideration and no firm decision has been taken yet.

“Samsung and other members of Tizen Association have not made a firm decision regarding the merge of bada and Tizen. We are carefully looking at it as an option to make the platforms serve better for customers. As Samsung’s essential part of multi-platform portfolio, bada will continue to play an important role in democratizing smartphone experience in all markets. Samsung will also support open source based development and continue to work together with other industry stakeholders.” – All Things D

bada might power Tizen

Samsung may have bada power Tizen

Last week, we reported that Samsung may decide to make the bada platform and its SDK a backbone for the Tizen project. This would not kill bada, but would in fact promote the platform because all Tizen app developers will essentially be developing apps for bada (since the two will share an SDK). The move by Samsung could signal it’s shift away from the Android platform because Tizen would provide an alternative Linux-based open source platform to power the Galaxy range. Critics say that Samsung’s involvement in Tizen could cause other manufacturers to shy away from using the platform, meaning that it may not be an effective Android competitor,  Samsung admits that a decision is yet to be made.


Why Tizen? What does it mean for bada?

sources: Reuters, Engadget

Watch this space as we bring you all the updates on this and other bada related news…

Taptu arrives on bada

bada users will be pleased to know that yet another popular app has arrived on the platform. Taptu joins other great apps like Angry Birds and Ch@tON.

“Taptu is a social news feed reader that puts all of the stuff you’re into, in one beautiful app. Taptu lets you add the content from your favorite web sites and blogs via RSS and transforms them into gorgeous visual streams. Or add, one of our specially curated streams on a variety of topics and genres. Found a news article or stream you like? Share it via Facebook, Twitter and email to your friends or family. – Samsung Apps

Demo of Taptu on Android

The recent addition of many popular apps to the bada platform shows that it is performing well in the market. Recently, we learnt that bada coined an amazing 2.2% share in the smartphone OS market by November 2011, that’s double the share it enjoyed one year ago. bada has been attracting many app developers ever since this announcement.

bada will continue to attract more app developers as the Wave 3 is launched globally. And if bada contributes to the Tizen platform, yet more apps will come this way.

Watch this space for regular updates!

Why Tizen? What does it mean for bada?

Tizen is a new project to develop an open-source, Linux-based mobile platform. That’s all great, but why do we keep on hearing about Tizen together with bada? At CES 2012, Tae-Jin Kang, Senior Vice President of Samsung’s Contents Planning Team, in an interview referred to by Forbes, said, “We have an effort that will merge bada and Tizen”.

Tizen with bada and Linux

Tizen seems to be heavily based on bada, but with a Linux kernel instead.

Tizen incorporates many components from bada
According to the Forbes report, Tizenwill support the same SDK as bada, meaning that apps built for bada (1.0 , 1.2 and 2.0) will be fully compatible on the Tizen platform. Once Tizen is up and running, app developers may easily compile an app for both Tizen and bada using the same SDK.

So why not just keep bada? A browse around the internet doesn’t reveal anything concrete about why Samsung is involved heavily in the Tizen project, when it already has bada to develop. However, we can only speculate the following:

Tizen is based on Linux and is an open source project that will most likely find itself on various devices from Samsung to the likes of Nokia (since Meego is no more). On the other hand, bada is Samsung’s own proprietary platform, built on BSD which it embeds on its own devices and associates with its own brand. There was speculation sometime last year that Samsung would make bada an open source project, but with the rise of Tizen, that seems highly unlikely.

So, how will bada, or Samsung benefit from all this?

Since Tizen will be available on various devices, the platform will draw in app developers from different spheres, pulling in a wide selection of apps. These apps will all be compatible with bada (since Tizen is heavily based on bada) and all bada devices will benefit from a greater selection of apps.

Also, Tizen is based on Linux, just like Android. Now, this is important because Samsung’s involvement in an open source Linux-based mobile platform other than Android suggests that Samsung is looking for an alternative platform to power its Galaxy range. Why would they? Google’s recent acquisition of Motorola Mobility is a red flag, signalling other mobile manufacturers away from the platform. Motorola will almost definitely benefit from the acquisition because it will most likely be Google’s device of choice on which to further develop Android, and who wants to just follow what Motorola has? Not Samsung, that’s for sure!

Sammobile recently posted leaked images of the Tizen platform on a Samsung I9500. The I9500 is a Galaxy phone (possibly Galaxy S3, but we won’t go that far in making assumptions just yet). Here are the images:

According to the Tizen Association, “The initial release of Tizen is targeted for Q1 2012, enabling first devices to come to market in mid-2012.


The Tizen Association was launched late last year. The current companies on the Board of Directors are listed below:

Tizen Association

TomTom to make the Wave 3 even more awesome!

According to a press statement released by TomTom, “TomTom has signed a strategic deal with Samsung whereby TomTom maps and location content will power the Wave3 smartphone.”

TomTom on the Wave 3

TomTom will power the Wave 3 with navigation and search functions.

What does this mean for bada?

Currently, bada devices are embedded with Route 66 navigation, whilst Samsung’s Android range provides Google Maps. However, TomTom is a major player in the navigation technologies market and striking a deal with Samsung bada for its first official smartphone-embedded-app is certainly a booster for the bada platform. The Wave I and Wave II devices saw much lower sales compared to Samsung’s Galaxy range due to the lack of apps and, some might argue, innovation, when compared to the Android powered devices. Now that the Wave 3, powered by bada 2.0, has access to many more games like Angry Birds, apps like ChatON and embedded TomTom navigation, the sleek smartphone has many advantages to offer its consumers. This agreement is definitely a plus for bada.

What will TomTom offer?

According to the press release:

“The agreement gives Samsung access to TomTom global maps and premium location content including:”

  • “Map coverage for over 200 countries globally, providing over 35 million kilometers of road network
  • Points of Interest providing information that enables users to find the people, places and services they need, wherever they are
  • 3D City Maps and 3D Landmarks adding a dimension of clarity and reality to the map, enhancing recognition and providing a visual orientation aid
  • Enterprise Traffic delivering live road conditions, including the location and length of a traffic incident, helping drivers find the quickest route to their destination
  • Speed Cameras providing a location alert for safety related cameras to promote safe driving habits and optimize the navigation experience.”

The press release does not state whether the end-user will have to purchase additional licenses to activate the product, but from past experiences with Route66 embedded navigation, one can be assured that the service will be affordable.

According to IT Portal:

“Signing the deal with Samsung highlights TomTom’s ability to deliver the map and enhanced content needed to enable the location based services for wireless users,” said Charles Cautley, Managing Director TomTom Automotive and Licensing.

“TomTom is excited to collaborate with the global leader in the smartphone market,” he said

Watch this space as we bring you continued updates on this story throughout the year. (Can’t wait to get my hands on a Wave 3 !! )

New bada video shows-off bada 2.0 UX

If you or a friend have been considering purchasing the new Samsung Wave III or another bada device, but you’re uncertain about what the user experience is like, this new video is for you!


Samsung has certainly shown renewed commitment to the bada platform recently. As Samsung takes its place as the world’s largest mobile manufacturer, it surely is looking to provide a truly Samsung experience to consumers. By that I mean; consumers should use a Samsung device with Samsung software to experience a complete Samsung product.

This video showcases the stunning bada interface, which seems more than able to compete against other major platforms, however, as most bada users would agree, the only ingredient left is the addition of many more popular apps to the bada Samsung Apps store. Last year we saw the power app race which provided incentive for many developers to turn their attention to bada, and in Q1 of 2012, we have seen Samsung try to bring app developers from other platforms to bada by providing developers with guides on how to port their apps from iOS and Android to bada 2.0.

The video above is from this page at the bada website, which also explains a lot about the bada 2.0 UX and bada 2.0 services! Click here to check it out!

2012 is truly going to be an exciting year for bada!