bada market share soars

Full year stats by Canalys finally show bada making the charts at 5th place

2011 was a very successful year for the bada platform. Not only did we see great improvements to the platform itself, we welcomed the introduction of new smartphones to the Wave range of phones and we watched the platform market share grow extensively. In 2011, bada achieved the second highest growth (183.1%) in the share of smartphone shipments!

What do the stats show us:

These stats reveal that bada is the largest smartphone platform that has not yet shipped to the US. This is a great achievement as the US market contributes a lot to the market share of the other platforms and also helps to spread their influence globally. bada has managed to achieve a 2.7% share of smartphone shipments while it ships to only a select few countries globally. With some countries only having received the Wave I and II devices with bada along with hundreds of Android phones from different manufacturers, this shipment share is truly an achievement to celebrate. Imagine if bada is introduced to the US, Canada and all of Africa through the Wave 3!

Windows Phone which ships globally (including the US and Canada) saw a dramatic decrease in market share in 2011, despite Nokia’s attempts to introduce it to a wider range of users. In 2008, Microsoft enjoyed a 13.6% share of the smartphone market with is Windows Mobile platform. That share dropped to just 1.4% in 2011.

It is important to note such comparisons because these comparisons are what influence app developers who opt for platforms with larger market shares to sell their apps. bada’s growth will surely attract many developers to the platform, (a fact that has already shown to be true).

So what do you expect from bada this year? A wave 4? bada 2.2? Share your thoughts with us.


bada shows significant growth in 2011

According to stats from NET Market Share, bada grew from 0.00% in July 2011 to 0.17% in December 2011.

bada market share 2011

bada market share 2011

From the (rough) statistics above, Samsung’s bada platform seems to have made major gains in market share during the second half of 2011. The highest gains were made shortly after Samsung announced the Wave 3 and other bada 2.0 devices.

These statistics are vital in encouraging third party development for the OS. In-turn, big-name apps bring more users to the system. Recently we learnt that Rovio have been developing Angry Birds for bada 2.0. An early version of the game appeared in the Samsung Apps store for S8600 devices. The news sparked a lot of interest online. It seems that all bada needs now is the arrival of other big-name apps like WhatsApp, Trapster, Evernote, etc. and consumers will be flocking to buy Samsung’s amazing range of Wave devices.

Last year, we saw bada device sales overtake that of Microsoft’s Windows Phone. With the release of bada 2.0 to the Wave I and II and the official release of the Wave 3 around the globe all expected to occur in the first half of 2012, what does the future hold for bada? Watch this space to find out 🙂